Drinking well water with contaminants is especially harmful to young children. That much is clear. What is unclear is what to do about it. We launched a public service campaign that empowered parents with the facts--no finger pointing--and let them decide what's best. The campaign, which included closed-circuit tv in waiting rooms of pediatricians, exceeded projected requests for information and conversions from the landing page. Awards: Silver, Integrated Campaign & Silver, TV, Ad Club of CT

 

Role: Senior Copywriter