Uninsured Moms on a budget were too busy taking care of everyone else to get a mammogram. But we learned that they'd do it for the people they love. The creative combined the emotional with the tangible--a mammogram showing a lump. Special funding for no and low-cost mammograms was depleted in 6 weeks vs 12 weeks prior to the advertising campaign. Awards: Best of Show, Connecticut Art Director's Club & Gold, Radio, NE Broadcasting Association.

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