Parnella Naturals

It’s a soap on a mission. To take care of the skin and the planet because both are inextricably linked. 

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With little to no social media presence, my plan was to start a conversation with a younger audience (15 to 19 years old) while continuing to grow a small but crazy-loyal customer base, primarily women (30 to 50 years old) who value natural, nontoxic, sustainable products for life, home and environment.

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Anchored in the brand expression and tagline—Awash in Nature—

I created a variety of social content and event materials to help inform, inspire and engage while establishing a presence at health fairs, farmers’ markets and eco-friendly events.

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The juxtaposition of competitive product benefits and evocative shots from Nature creates a bold, upbeat and life-affirming connection. This was a labor of love; I am now one of those crazy-loyal customers. Social plan is available upon request.
 

Creative Director, Art Director, Writer, Strategist: Roseanne Azarian